In this course students learn the main aspects of marketing, the internal and external environments involved in marketing and management strategies. Students acquire both theoretical and practical knowledge about the main issues, problems and players involved in strategical and practical marketing operations. The whole value chain, the microenvironment and the macroenvironment are analysed. In class discussions, entrepreneurs and managers’ lectures have the aim to connect theory and practice in an engaging and stimulating way. The group project work helps the students to start working in team, analysing a real context and taking decisions under real constraints given by other company’ departments.